RedLink is the Bulgarian blog that keeps the ad industry up to date with what's worth in the world of marketing and communication. The blog platform demanded digital first identity with low profile visual narrative through simple design system. We approached the task as we should be its first aficionados thus we developed super minimal design language where the ad news could stand out. The design system we created relies on a simple line applied all across the visual assets creating consistency without over-deisgn.

We created:
– Logotype
– Web Design
– Illustration Icon Style
– Collateral