We created logotype, design system, web site and self-serviced platform for Brezel - a German insurance company focused on delivering convenience to its customers via top-to-toe digital process. The Brezel Insurance is carried through a self-service web platform where the customer may finish the whole registration and payments from the convenience of their home. After days of analysis, sketching and design we elaborated simple and consistent design language to communicate its core values - friendliness, usability and convenience resulting in a comprehensive design system around simple and recognisable logomark - from logotype through identity and web platform design to communication visual tone. For the start their portfolio is limited to pet insurance only, however, in the future Brezel will offer car and property insurance.

What we did:
– Logotype design
– Identity
– Design system
– ATL communication design guide
– Merchandising style
– Website design
– Web platform design