Samsung Social Corporate Responsibility is a program implying the long term vision of the company to create sustainable development and future for the youngsters. The program is split into four lines of activities "Trends of Tomorrow", "Smart Classroom", "Innovation Lab" and "Tech Institute". The brief was sharp-focused, demanding clear and bold communication of the main values - young, tech and futurism. We went for inspiration back to the early constructivism in the 20's, added few dashes of tDR futurism and covered it in technology style. Thus we created the single geometric visual narrative which is implied into the very core of each logo, every letter of the bespoke typeface and the entire visual narrative.

What we did:
– Logotype Set
– Identity Guide
– Signage
– Web design
– Custom typography