Juno Hotel Sofia. Naming, Logotype and IdentitySofia, Bulgaria

Juno Hotel is the next Design Hotels' destination in Sofia. Design One transmitted the bespoke design language of the hotel into naming and identity design system. The name was chosen after the Roman goddess of love and queen of the gods. We continued the theme into the logo symbol which is a modern remake of a classic icon. The typography embodies the same geometrical rhythm but delivered in refined and stylish lettering. We went a step further by creating a bespoke headline typeface to shift the visual style to another design level.
What we created:
– naming;
– logotype;
– design system;
– custom typeface.

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