AMCO The Smart Store, Logo and Identity

AMCO The Smart Store is a Bulgarian brand positioned as personal adviser in the world of smart technologies. The brand focus is to provide the best smart solutions and experiences to the techy afficionados through a rich portfolio of products, personal attitude, and care delivered by its highly qualified experts.
AMCO is a great example of local brand with a firm grasp on the need to change, insightful positioning, usage of current trends, and the role of design when building conversations with the audience.
Design One was challenged to create an identity that will resonate the vibes of innovation and tech at once. We came up with a simple logotype, and recognisable symbol that could be infinitely played with and improvised upon extending it into an identity with unique and vibrant design system. The deep purple colour combined with light vibrant spots creates an ownable brand voice.
We created the complete brand visual universe from logotype through store signage and packaging design to website design and social media set of templates and visual narrative.

What we did:
– Logotype
– Brand Identity
– Design System
– Indoor Signage
– Stationery Set
– Web Site Design
– Communication Style
– Packaging Design

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